In India, with a significant portion of the population rapidly moving toward digital technology, Eros International has built a global digital network that can monetize its library and distribute new films through emerging platforms.
Eros Now, our digital over-the-top entertainment service is focused on offering a world-class choice of content including Indian films, music and original shows, opening new markets, delivering consumer-friendly product features such as offline viewing and subtitles, and adopting a platform agnostic distribution strategy on Android and iOS platforms across mobile, tablets, cable or internet, including deals with original equipment manufacturers (“OEMs”). Eros Now has garnered over 44 million registered users across WAP, APP and Web at the end of fiscal 2016. Eros Now has rights to over 5,000 films, and 250,000 music tracks from 13 different labels. The service is integrated with Bharti Airtel and Idea, India’s leading telecom operators and has struck deals with LeEco and Micromax to pre-bundle Eros Now in smart phones to be sold in India.
We also currently supply internet streaming ad-supported sites such as our Eros channel on YouTube, with short form film and audio visual content, where we have exceeded 4.3 billion views to date since our launch in 2007.
In addition to our own platforms, worldwide cable, satellite and internet services also enable us to monetize a film in the Company’s library long after its theatrical release period has ended. In North America, we have an agreement with International Networks, a subsidiary of Comcast, to provide a SVOD service fully branded as ‘Eros Now’. The service is carried on most of the major cable network providers including Comcast, Cox Communications, Cablevision and Time Warner Cable. In Canada, Eros has signed a Program License Agreement for various movies with Rogers Broadcasting Limited.