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Eros Now Strengthens its Presence in MENA by Partnering with E-Vision for ‘eLife Triple Play’

MUMBAI, India--()--Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film and entertainment industry, today announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a strategic partnership with E-Vision, a fully-owned subsidiary of Etisalat, for its SVOD offering ‘eLife Video Packs’. This partnership further strengthens Eros Now’s existing presence in MENA region (Middle East and North Africa).

With an ardent fan-base of Indian content including films, music and TV series, MENA countries have always been positively receptive towards Indian content. Bollywood content is also popular with the local Middle Eastern population in dubbed and subtitled formats – both of which are offered on Eros Now. Through this partnership, Eros Now’s rich library of over 11,000 film titles, original shows and music videos will be made available to eLife TV subscribers across the region.

Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said: “The partnership with Etisalat’s eLife Triple Play further intensifies our aim of being a globally present digital entertainment platform with the MENA region being of strategic relevance. Our objective continues to be focused on strengthening our philosophy of being platform agnostic, expanding our worldwide presence and providing the best value and experience to our customers.”

Humaid Sahoo, CEO, E-Vision, said: “We are delighted to enhance our content offering by partnering with Eros. As a pioneer and trusted content aggregator in the region, E-Vision is constantly providing turn-key solutions for content aggregation and content management for IPTV platforms and multi-screens (OTT).”

Previously, Eros Now had announced its mobile billing integrations with major telecom operators in UAE, Kuwait and Qatar. The integration with Etisalat reinforces Eros Now’s penetration strategy in the Middle Eastern markets.

About Eros International Plc

Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit:

About Eros Now

Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 113 million registered users and 10.1 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now:

About E-Vision

E-Vision, a fully-owned subsidiary of Etisalat, provides content from major Hollywood studios, Bollywood studios and the latest Arabic productions. As well as over 600 TV channels from around the globe, catering to the entire demographics, including the latest 4K technology. E-Vision is a trusted provider and pioneer in the region, with strong relationships with major international players in the media industry for more than a decade, providing end-to-end solutions for multi-screen and TV businesses across ME&A. It has developed a unique ‘turn-key’ end-to-end OTT video proposition including OTT platform, CDN, content aggregation and operations. In addition to TV channels hosting and play-out facilities.


Mark Carbeck
Chief Corporate and Strategy Officer
Eros International Plc
+44 207 258 9909
Amita Naidu
Vice President – Public Relations
Eros International Media Limited
+91 22 66021500
Erica Bartsch
Sloane & Company
+1 212 446 1875