We own and license rights to thousands of film titles and have decades of experience creating and distributing films that have strong production values, some of the most recognizable stars in India, and attract large theatrical audiences.
In India we participated in four, three and four films of the top ten grossing films in calendar year 2015, 2014 and 2013, respectively (bollywoodhungama.com). Our distribution capabilities enable us to target consumers in over 50 countries internationally, including markets with large South Asian populations, such as the United States and the United Kingdom, where Rentrak reported our market share (as an average over the preceding five calendar years to 2015) as 35% of all theatrically released Indian language films in the United Kingdom, based on gross collections — including releases by Ayngaran, our majority-owned subsidiary, and 34% in the United States on the same basis. Other international markets that exhibit significant demand for subtitled or dubbed Indian-themed entertainment include Europe and South East Asia.
China is becoming an increasingly important market and we expect to release some films from our slate for wider release into China. One of our box office hits of fiscal 2016, Bajirao Mastani is expected to be released in China in September 2016 in across 6,000 screens, one of the widest ever releases for an Indian film in China. As per PwC Outlook 2016, China is expected to overtake the US box office next year. China box office grew 49% in 2015 to $6.3 billion and is expected to grow to $10.3 billion next year. In comparison the US box office is expected to contract from $10.3 billion to $10 billion next year. Hollywood's share of Chinese box office has slipped to 38.4% in 2015 from 45.5% in 2014. In early 2014 China had just under 19,000 screens and by end of 2015 that number grew to almost 32,000. Overall China is propelling Asia-Pacific's growth (including Indonesia, Malaysia) with box office revenue across Asia-Pacific expected to grow to $21.11 billion in 2020 and this continues to emerge as important growth markets for Bollywood.